This project started as a small project for a digital illustration class. Later on, it was expanded into a cereal brand with accompanying OOH ads. This project uses bright colors and soft hand-done illustrations to invite the viewer to try or re-buy this delicious cereal, filling them with energy to jump-start their morning. The adorable mascot and whimsical installations draw the attention of kids and young teens, while the witty copy catches the eye of even the most professional adults.